1. Set up cost and advertisement
Building a system of e-commerce business is quite a sophisticated problem. The company has to spend a lot of resources on creating of a team and channels ofdistribution. In addition, one should know how to promote a product in light of trends and specificity of a particular market.
2. Mistrust of online shopping
Most wealthy Africans have yet to embrace the idea of online shopping, this is as a result of online fraud. There are lot of issues concerning online shopping in the recent years and lots of people are becoming more skeptical about patronizing online sellers simply because they are afraid of losing their money without getting what they paid for. This has contributed immensely to the reason why e-commerce especially in Africa is gradually diminishing
3. Fragmented markets
Africa has a diverse population with different cultures, politics, and economics. As a result, country-specific eCommerce companies have opened up. Across Africa, there is a duplication of resources which affects the economy negatively. Making cross border payments, dealing with tariffs and taxes, and meeting various country-specific legal requirements makes it difficult for countries to operate within the region, outside their own country.
4. People prefer to pay with cash
Africans are accustomed to using cash. It’s more familiar and tangible than digital payments, which are fairly new on the scene. However, CoD (cash-ondelivery)in eCommerce is more expensive and involves a high level of risk. A delivery driver is responsible for the company’s cash, and is more prone to becoming a victim of theft. CoD also makes it easier for customers to decline the delivery and refuse to pay, putting the cost of the delivery and return of the merchandise on the merchant, without any gain.
5. Delivery logistics
In some ways, Africa’s transportation and delivery system is not equipped to deal with the booming eCommerce industry. Many African roads are not paved, and the terrain is often difficult for travel. This has created obstacles for eCommerce merchants seeking viable delivery options.
6. Lack of understanding of ecommerce platform
An average African cannot shop conveniently on top ecommerce site like Amazon, Alibaba, Jumia and Konga because of complex user interface.
Main Advantages of the zcnox platform:
• Tools for customer’s communication & financial reporting
• ZNC token payment for goods and the platform services at special price
• Access to all international markets.
• Low fees
• Provision of a unique online Business store with Necessary tools to all sellers.
• Extensive and easy-to-use service.
• Low transaction cost.
• Advertising support of your business.
• Detailed sales Analysis.