The Rouge Project is building an open-source protocol to reduce costs, friction and the need for trusted middlemen to produce non-falsifiable, non-repudiable and unique usage coupons. The growth of the digital coupon market is phenomenal, and this market is a perfect use case for the smart contract paradigm.Rouge coupons are the future of digital marketing: trackable, verifiable, monetizable by customers or publishers, secure and frictionless. The Rouge platform will foster an ecosystem of decentralized applications (ÐApps) opening new possibilities for coupons.How does the project create value to the ecosystem and differs from competing projectsValue proposition
The Rouge Project will tackle problems that customers, merchants, and publishers (advertisers) face in couponing. For customers, the Rouge platform will eliminate the woes of expired or unacceptable coupons, as well as enable exchange of coupons not desired by the user, providing value. For merchants, the risk of fraud (through illicitly made or double-redeemed coupons) is slashed, and the cost of issuing coupons is reduced. For publishers, monetization of campaigns and coupon advertisements with no middlemen is achieved, fostering higher and more transparent/fair revenue.DifferentiatorsThe Rouge solution incentivizes users to collect coupons via enabling users to monetize coupons on a second market. Publishers (advertisers) and Issuers (businesses) will save cost on initial spend and achieve more fair compensation (more fair and transparent payment, and lower cost of issuance, respectively) via the Rouge platform, which is a first-of-kind solution specific to the tokenomics.
The project is seeking feedback from the Ethereum community, touringFintech, blockchain and Ethereum conferences, to enrich thewhite paper and project documentation.The project has started the development and has released to thepublic a proof-of-concept CouponDemo ÐApp.The project is funding itself with the pre-sale of RGX discountTokensPhase 2/Q1-Q2 2018The goal of this phase is to showcase a minimal viable version of theRouge Network platform as described in this white paper.The RGE Token Generation Event will take place during thisPhase