The Tachain platform creates a synergy between transportation, entertainment, and advertising for consumers. We will create an ecosystem in which people can earn cryptocurrency by watching targeted ads, while using transportation service providers.
People have gotten used to seeing advertisements everywhere they go—we see ads on public transportation, but also in taxis. Most of the time, these ads are irrelevant to the particular rider, and advertisers have struggled to develop targeted marketing campaigns that will provide a higher ROI. The Tachain ecosystem will consist of three elements—Transportal (an application for transportation service providers and users), AdNet (the platform for advertisers), and TMARQ (an internal mechanism to convert TCHN tokens into any other crypto in a matter of seconds). Through Tachain, customers and service providers will be able to earn TCHN, while advertisers will see their dollars spent more efficiently.
For more information on $TCHN tokenomics, download the pdf here.