Vendio’s platform bridges the communication gap between publisher content, viewer interest, and the advertiser, by seamlessly connecting relevant ads to the publisher’s media being consumed by the viewer. Vendio implements a proprietary tagging algorithm appended to a piece of video content at specific times during a specific video duration, selected by the publisher. These tags accurately describe the visual content being displayed during the specific duration of time selected. The data within the tags and asset information is then shared with potential advertisers of the publisher’s choice, who then select the best advertisement to match the specific content tagged by the publisher.
Currently, video viewers on sites like YouTube are bombarded with irrelevant and obstructive ads, which does nothing to help advertisers, content publishers, or viewers. Vendio is a next-generation video advertising platform based on artificial intelligence connecting ads specifically targeted to match what is being viewed on-screen. Vendio will show viewers ads relevant to what’s on the screen, rather than something they searched for online three days prior.
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